Putting the lawyer into Rocket Lawyer. Announcing the launch of Rocket Lawyer On Call®

July 12, 2012

Rocket Lawyer, the Google backed online legal business, announced today the launch of its Rocket Lawyer On Call® programme into the UK, ahead of launching its website to customers towards the end of the year. Originally founded in San Francisco, Rocket Lawyer is transforming the US legal industry, and is now set to do the same in the UK.

This year, Rocket Lawyer propelled into the UK, under the guidance and management of Dr. Mark Edwards, as UK Corporate Vice President and General Manager. Plans are well underway to launch the Rocket Lawyer website, focussing on the legal needs of individuals, families and small businesses. The website will let you create legal documents that work for you, guiding you through the process with step-by-step questions and help. You’ll be able to create, save, sign and share the documents with others, all online.

However, 5 years experience in the US and recent research undertaken in the UK, has shown Rocket Lawyer that people want the ability to help themselves where they can and to speak to a lawyer when they need further help, and Rocket Lawyer On Call® is intended to bridge this gap. A network of solicitors across the England and Wales, made up of 2-3 law firms per region, is being selected over the coming months. They will provide Rocket Lawyer members with the ability to call and speak to a lawyer free for the first half an hour, and then be taken on as a paying client of the law firm as needed.

Mark Edwards, Corporate VP, comments, “We are very excited to have launched Rocket Lawyer On Call®. It introduces law firms to a new way of doing business, not to mention new customers. Rocket Lawyer has a proven track record in attracting new customers online. By investing heavily into advertising and marketing, Rocket Lawyer will generate a steady stream of new business for law firms through our On Call® programme.”

One of Rocket Lawyer’s first and founding partners is Sheffield firm Simpson Sissons & Brooke Solicitors, who have joined Rocket Lawyer On Call® to reach people and businesses that are looking online for legal services, without having to compete on advertising. Partner Jeremy Brooke comments, “I firmly believe that we need to make legal advice easy to access, understandable and straightforward, that’s why I approached Rocket Lawyer to become an On Call member. Rocket Lawyer has had great success already in the US, helping people to help themselves and then directing them to a friendly lawyer when they need further help. If you want to speak to a friendly lawyer in the UK, then speak to a Yorkshireman, like myself! And for members it’s all part of the service! What more could anyone ask for? Our referrals from Rocket Lawyer are also free; all we have to do is pass on a saving to Rocket Lawyer members for any further work we agree. So it’s win-win for everybody really!”

Mark continues, “It’s difficult for law firms to make the most of the Internet to attract new customers. We’ve taken this in hand, and with our comprehensive marketing programme, consisting of paid search, retargeting, SEO, PR, social and broadcast media, we will attract thousands of individuals and businesses to use our online services, and also to call on the support of Rocket Lawyer On Call®. The service is completely free for law firms, all we ask is the law firm commits to our high expectations of customer service, and to discount their services by 33% to our members”.

Further Information

Sarah Beresford,
Marketing Manager, Rocket Lawyer UK,


About Rocket Lawyer®

At Rocket Lawyer, we believe everyone deserves easy and affordable legal services. Since 2008 Rocket Lawyer in the US has helped over 20 million families and small businesses take care of their legal matters – so they can focus on what really matters. Rocket Lawyer has transformed legal services in the US, and will do the same in the UK with our planned launch is autumn 2012. Our aim is to help with all your legal needs, from free legal documents to pointing you in the direction of getting excellent discounts for outstanding legal services, we will be with you every step of the way. For more information on Rocket Lawyer, please contact Sarah Beresford on sberesford@rocketlawyer.co.uk

About Simpson Sissons & Brooke LLP

Established in 2007, Simpson Sissons & Brooke are based in the heart of Sheffield, South Yorkshire and provide simple straightforward legal advice to clients nationally. SSB help with legal solutions in a number of areas, primarily: family law, wills and probate and accident and personal injury claims. For more information on SSB please visit www.ssblaw.co.uk or contact Mark Mattocks, Marketing Manager, at mark.mattocks@ssblaw.co.uk